Edits to non-active campaigns take effect when you resume the campaign. Once the status of the campaign(s) changes to “Ending,” check the box next to the campaign(s) you wish to delete and click “Delete.”Įdits to active campaigns generally take effect the same day. Note: It may take a couple of minutes for the campaign to end. In order to end a campaign, click “Actions” next to the campaign you wish to end and choose “End” from the dropdown. If your campaign is active or paused you may not be able to delete the campaign. Only a campaign that has ended can be deleted.
Change your ad rate strategy from step 2.Add or remove listings from the campaign from step 1.Click the “Edit” link next to the campaign you wish to edit.If you used the “Simple listing selection”:.You can edit the campaign name and end date on the dashboard by moving your cursor over the field and typing in the revised name and date. Campaigns can have up to 50,000 listings in one campaign. Note: There is no limit to the number of items a seller can promote or campaigns a seller can set up. Build integration and Terms & Conditions acceptance flow.Read the Marketing API Overview and Marketing API Technical Reference.Create an eBay Developer Program account and read best practices.Register for the eBay Developers Program.Check with your third party tool provider.Review the rules you’ve set and launch your campaign.For consistent inventory with low turnover rates.Select the listings available to promote.To promote visually through a guided experience.Go to the advertising dashboard, click on Create campaign and choose one of the options below: Simply check the box, choose your ad rate, and add your listings to an existing campaign or start a new one. The “Sell It Faster” option in Seller Hub allows you to quickly promote one or more items.There are multiple ways in which you can promote your items:
This number represents the average ad rate for items sold within 30 days of a click on your promoted listings. The sales conversion rate is the percentage of promoted listings that are purchased after the buyer has clicked on them. The CTR is the percentage of times buyers saw your ad and clicked on it.
The amount of sales generated by promoted items sold within 30 days of a click on your promoted listings. The total amount of fees incurred by items sold within 30 days of a click on your promoted listings. The number of promoted items purchased within 30 days of a click on your promoted listings. The number of visits to a listing page from a promoted listing. The number of times your promoted listings have appeared on any eBay site. Your advertising dashboard gives you the metrics you need to analyze how your Promoted Listings Standard campaigns are performing. Tip: Click on “Download report” in the campaign manager next to the campaign you wish to analyze and divide “Promoted Listings Standard Sold” with “Quantity Sold” to measure the impact of Promoted Listings Standard on your overall sales figures.
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You can also download the data to an Excel file for further analysis. Or track item-level sales data with sales reports. Review performance metrics, such as impressions, clicks, ad fees, etc., in near real time. Suggested ad rates are calculated based on a variety of factors that may include item attributes, seasonality, past performance, and current competition for each of your listings. Tailored to each of your items, suggested ad rates are designed to help you stay competitive while finding an optimal balance between performance and cost. We recommend promoting these first by taking advantage of the items that have a “Recommended” tag next to them in the campaign manager when selecting listings to promote. We have handpicked listings that may benefit most from Promoted Listings Standard.
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